Carl Schaffer brings more than three decades of professional experience to the table in retail, food and beverage and airport venue design. As a partner that oversees the day-to-day operation of firm and projects at Ideation Design Group, the firm he founded with Jennifer Reynolds in 2004.  Schaffer began his career in Phoenix, Ariz. at Architecture and Design Ltd. where he became a partner at the age of 24 and spent the next 20 years designing and managing restaurant and retail projects for airports and other venues around the world. Selling the company in 1999, Schaffer temporarily retired in 2001, before joining forces with Reynolds and launching Ideation Design Group. Among the 200 projects IDG is currently involved in, Schaffer is consulting a master plan for airport eateries and retail in Latin America. 

Schaffer holds a Bachelor of Arts in Architecture from the New York Institute of Technology. He is also a member of American Institute of Architects and Retail Design International.
