Samie Didda grew up in Paris, in Montmatre District. At age 19, he opened his first business a bakerie called Les Petit Mitrons which is now run by his brother. In 2000, he decided to take a break and travel around world. While travelling he met his wife and settled in San Francisco in California; shortly after in 2003, he began his career as a restaurateur at Chouchou a French Bistro in Forest Hill where he met his longtime friend and future associate, Germain Michel.
At Chouchou Samie and Germian learned valuable knowledge of the restaurant industry and imagined a new concept of modern wine bar.  In 2006, the duo opened Amelie wine bar in San Francisco. Located in Nob Hill, Amelie is a beautiful representation of Samie and Germains creativity and passion for wine. With its dramatic wall of lushly lit wine bottles and soaring wooden wine shelves, Amelie fuses the cool American urban with chic Parisian modern, emerging as an irresistible blend of international hip. 
Never shying away from a new challenge, Samie and Germain decided to open a second Amelie in Manhattan New York in 2012. They successfully transposed Amelies essence to Manhattan that quickly became a West Village sensation.

In April 2014, Samie, Germain and their new associate Jean-Michel Fabregeon - a French interior designer, opened another location called Michel. Michel is a new concept of provincial French bistro and pastis lounge. The new venue is located on lakeshore Avenue in Oakland California and blends Amelie elements with a distinctive contemporary design while embodying the spirit of an authentic French bistro.