Jesse Tron is the Manager of Communications and Media Relations for ICSC, the International Council of Shopping Centers. The purpose of the International Council of Shopping Centers (ICSC) is to advance the shopping center industry and to promote its role in the commercial distribution of consumer goods and services by: Providing educational programs and publications, conducting meetings and other programs, collecting and disseminating information pertaining to the shopping center industry and developing certification programs, advocating the interest of the shopping center industry and publicizing the industry to the general public. Jesse is the spokesman of the organization.